Every word and every phrase evokes a frame. But what is a frame? A primer on framing and how you could be working against your own interest.
Know your issue? You also need to know how to frame it
Words: a threat to any politician’s career
One of the biggest threats to a politician’s career is their own words. “Mandate” is one of those words politicians need to be careful with.
Reframe by Eric Knight
Eric Knight’s book on how we can solve some of the world’s trickiest problems promises much. It has its moments but fails to deliver.
11 things you can do to make your press release stand out
Journalists are busy people with inboxes flooded with press releases. Eleven ideas to help your press release to stand out from the rest.
Why you should be preaching to the choir
Organisations that preach to the choir have one advantage over those who don’t: a group of passionate advocates who share their story.
How to brief your ad agency
Too many ads have no chance of being effective because the brief is poor. Here’s one technique to deliver your ad agency a clear objective.
How to make an apology ad
When you upset customers you need to win them back. There’s great opportunity in the apology ad. Four steps to showing you’ve changed.
All great ads have a single idea
Great ads have a single idea. A single idea makes them memorable. Here’s one car ad with nine too many.
The Political Brain by Drew Westen
Drew Westen’s book is essential reading for progressives wondering why conservatives keep winning. Packed with theory and practical examples.
Rhetorical devices — index cards for speechwriters
Rhetoric is an essential ingredient in speeches, but missing from many. 38 common rhetorical devices to start using in your speeches.
