Conservatives have dominated most debates since Nixon. George Lakoff tells us how this has happened and how progressives should respond.
Don’t Think of an Elephant! by George Lakoff
The five most popular articles in 2013
My five most read articles of 2013. Two on advertising, two on speechwriting, and an article on dealing with difficult journalists.
How to tell stories ethically
Telling stories ethically can be challenging, but there ways an organization can tell great stories without doing harm to the people in them.
How to give your content the headline it deserves
If you write great content you need a great headline. Getting the headline right is the most important thing you can do attract readers.
One message for Democrats in the 2014 midterm elections
President Obama’s last chance to deliver on his promises arrives next year. There’s hope if Democrats can rally around a single message.
How to save time and connect tactics to strategy
When tactics are not connected to strategy, or tactics are mistaken for strategy, campaigns struggle. This methodology connects the two.
The art of rewriting: write — walk away — edit
Our brains are great editors. The best thing you can do to make your writing better is to separate your writing and editing.
Two candidate ads that helped elect two mayors
The candidate ad can tell voters more about a candidate that other channels can’t match. Two great candidate ads from recent elections.
How to write a victory and a concession speech
Elections don’t come around often but there are two speeches candidates and staffers need to know how to write: the victory and concession.
One technique for dealing with difficult questions from journalists
Bridging is a well-known technique to deal with difficult questions. But journalists are onto it. There’s a better technique that works.
